It’s addictive

When you first look at Edouard Manet’s “Olympia” , you just see a naked girl with her maid. But then you learn that this Olympia is the heir to the heroines of Titian, Goya and Ingres. You learn that this Olympia, exhibited at the Paris Salon in the XX century, caused outrage among the public, because the picture depicts a prostitute. You learn that this Olympia has a portrait accurately depicted face and a beautiful naked body. Manet wrote this woman on the up and up, and she was real. After the Salon, the newspapers were full of negative reviews, stating that Manet had vulgarized an example of classical art, the “Venus of Urbino” by the great Titian.

Agree that when you find out all these circumstances, it becomes much more interesting to look at the picture. It is addictive, you want to see and learn more and more.

What about investments? For example, we look at the statistics of the Tesla company and see that somewhere the chart falls down, somewhere it rises. In general, the company’s shares are growing, so you think you can buy them. And then you read and find out that it turns out that Tesla shares collapsed on April 19, 2021 by 6.5% after the accident with the Tesla Model S electric car, in which two people died. The car was driving at high speed, did not fit into the turn, crashed into a tree and caught fire.

Ah, that’s it, you think. And for what other reasons did Tesla shares fall and rise? What about other companies?

Disclaimer: past performance is no guide to future returns.

There is a barrier to entry into this

When a person who has no art background comes to a museum, they are bored. Bored and confused. They walk through the halls and look at pictures that mean nothing to them. They may like how the pictures look or not, but no more. Therefore, to begin to see and understand, you need to get acquainted with eras, artists, styles and historical events.

When a person who does not have an investment background hears his friends discussing the situation on the stock exchange, they are also bored and confused. The statistics of companies are just strange words and graphs. Therefore, Orca has an education section, where you can find everything you need to start investing and see the meaning behind a strange picture with graphs and numbers.

You can enjoy it

You know this feeling when you come to the museum, enter the hall where your favourite painting is exhibited, sit down and just enjoy it. And you can sit like this for a very long time and meditate.

And what a pleasure it is to open your investment app and see how the stocks of the companies in which you have invested are rising. You can also look at this for hours and think, God, what a smart fellow I am that I invested in this.”

You can earn on this

You can not only admire the pictures, but you can also earn money from them. For example, if Raphael’s painting Portrait of a Young Man, lost during the Second World War, happened to be in your family by chance, then now you could be very rich. But, if you are not so lucky, then you can cheaply buy a painting by a novice artist, and if they become famous, the price of their work will rise, and you can sell it for much more than you bought it. For example, in Irwin Shaw’s novel “Nightwork”, one of the main characters bought paintings by an unknown author, his partner appreciated the artist’s potential and organised a salon exhibition for him in the US, that is, he promoted the artist in order to sell the paintings later.

And don’t forget that if you have a talent and enjoy painting, you can earn on your paintings as an artist. 

Speaking of investment… You invest in stocks, the company (in a good scenario) grows and brings you income. Or not. 

It is unpredictable

A promising artist may not be so promising, and you may not earn, but lose.

You might invest in the stocks of travel companies, and then suddenly there will be a coronavirus and bye-bye money. But unpredictability can also be positive, that’s the beauty. Like, for instance, Banksy’s Love is in the Bin, which self-destructed right after it was sold and became even more expensive

It can be different

Art is divided into eras and styles. You may love the Impressionist style, but you may not love the XVIII century Dutch painting. You can enjoy futurists, but do not understand what the sense of a banana taped to the wall is.

You can fight for the environment and invest in ESG companies, or you can be a fan of new technologies and invest in the technology sector.


An artist lives in each of us. An investor lives in each of us. And each of us can reveal and develop these sides.


Orca does not provide investment advice. If a customer has any doubts,  they need to contact an investment adviser. Terms and conditions apply. Your Capital is at Risk.

Orca is an appointed representative of RiskSave Technologies Ltd, which is authorised and regulated by the Financial Conduct Authority (FRN 775330).

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